European Court says Lego’s Shape can be Trademarked
July 22nd, 2015
A European Union court concluded that the shape of Lego’s figurines can be registered as a trademark. In Best-Lock (Europe) v. OHMI-Lego Juris, Lego’s efforts to protect the shape of its toys under trademark law prevailed against the argument that the shape was a mere “technical result” to help attach the Legos together. The General Court noted that the “essential” parts rather conferred human traits onto those figures.