Amazon to Face TM Lawsuit for Online Searches
July 22nd, 2015
The Ninth Circuit decided that Amazon will have to face a TM lawsuit due to its online search results. In Multi Time Machine v. Amazon.com, high-end watchmaker Multi Time Machine (MTM) sued the e-commerce platform on the basis that its search results may cause “initial interest confusion” over a MTM product’s source: Currently, Amazon users who search for a type of MTM watch will see a list of competitor watches sold by Amazon. The case returns to the district court in Los Angeles for further proceedings.